Why Gen Z are dominating professional sport

Over the (northern hemisphere) summer, we’ve seen an extraordinary number of athletes coming from Generation Z (people currently aged 6 to 24 years of age) and bringing recognition to themselves and their respective sport. It’s the first time we see so many drivers in Formula 1 under 25, the first time in history a qualifier, […]
Ones to Watch: Tokyo 2020 Olympics

As we approach the Olympics season, we have compiled a list of the up and comers, wildcards and medal hopefuls to watch out for at the Tokyo 2020 Olympics. We’ve chosen athletes who inspire us, like Sky Brown, the 13-year-old girl competing for Great Britain in Skateboarding, smashing goals and expectations, and aspirational athletes like […]
The Extra 5%: What makes an Olympic champion

At the 1996 Atlanta Olympics, US Gymnast Kerri Strug found herself holding the weight of not just her team but her entire country on her shoulders. Her performance would be the difference between gold and silver for Team USA. Her first vault was a disaster. As she landed awkwardly on her feet, her ankle buckled […]